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BA 310 Principles of Marketing   Tags: spring_2012, winter_2012  

Recommended library and web resources for this class.
Last Updated: Jan 31, 2013 URL: http://research.wou.edu/ba310 Print Guide RSS UpdatesShareThis

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Core resources

  • LexisNexis Company Dossier Search
    One-stop shopping for company profiles, news, financial information, SEC filings and legal documents. Also provides the abilities to identify and compare companies by name or industry. Access restricted to current WOU students, faculty and staff.
  • Business Insights: Essentials
    Investigate investment opportunities, research companies and find parent-subsidiary relationships, explore market and industry information, SWOT reports, investment reports and business associations, analyze and compare data with interactive charting tools, study product and brand information and compare companies within an industry. Find articles published in reputable business journals, trade publications, magazines and newspapers.
  • Business Source Premier
    Includes industry and country profiles, as well as company SWOT reports produced by Datamonitor and other respected companies. Find articles published in business-oriented academic and trade journals, magazines and newspapers. Includes full-text for the Harvard Business Review and hundreds of other publications. Access restricted to current WOU students, faculty and staff.
  • Standard and Poor's NetAdvantage
    Provides a comprehensive source of investment information and analysis. Standard and Poor's NetAdvantage contains: stock, bond, and mutual fund guides and reports; earnings and dividends reports; comprehensive company information; industry surveys; and directories of companies, executives and security dealers. Also includes S&P's industry surveys and global industry surveys, stock reports and company profiles, Compustat Excel Analytics with standardized financials, and independent S&P ratings. Updates daily.
  • Wall Street Journal - Full-text online (ProQuest)
    Indexes and provides full-text access to articles published in the eastern edition of the Wall Street Journal newspaper since Jan. 2, 1984. Offers in-depth coverage of national and international business and financial news as well as coverage of general news.
  • EDGAR - US Securities and Exchange Commission (SEC)
    All companies, foreign and domestic, are required to file registration statements, periodic reports, and other forms electronically through EDGAR. Anyone can access and download this information for free using EDGAR.
  • Company SWOT Analyses - Business Source Premier
    A SWOT Analysis provides detailed information about a company’s strengths, weaknesses, opportunities, and threats. Business Source Premier includes full-text SWOT analysis reports compiled by Datamonitor. Access restricted to current WOU students, faculty and staff.
  • LexisNexis Academic
    Provides company and industry profile information. Also find articles published in major news media sources, including the New York Times.
  • EasyBib
    EasyBib is a web-based program that creates citations for your resources in MLA, APA, and Chicago/Turabian. It is an easy to use, fill-in form that will enable you to quickly put together a bibliography of your citations. WOU subscribes to EasyBib, so once youset up your account, you can save lists, import citaions from databases, and create documents for free.
 

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