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Hamersly Library  

BA 477W Product Managment  

A research guide to help with the Product Management Written Reports assignment
Last Updated: Apr 29, 2009 URL: http://research.wou.edu/ba477w Print Guide
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Plagiarism Tutorial

This brief tutorial explains what plagiarism is and how to avoid it using APA citation format.

 

Writing Assistance

APA Format and Style Guide
from the Purdue Online Writing Lab


+ How to format a paper in APA 

 
+ How to format In-text citations


+ How to format a reference page


+ How to cite reference sources

 

+ Sample APA paper

  

WOU Writing Center
The Writing Center is the only service unit on campus specifically designed to promote your development and success as a college writer. The consultant team is available to assist you both in person and online with writing projects for any course and any level of instruction.

Writing Center: APSC 301

Monday-Thursday, 9:00 a.m.-5:00 p.m.
Friday, 9:00 a.m.-3:00 p.m.

 

Night Hours: HL 116

Sunday-Thursday, 7:00-10:00 p.m.

walk-in sessions only: first come, first serve

 

Alternative Search Terms

Alternative terms for Branding:           

Marketing                                        
Brand Extension                               
Adverstising                                     
Brand Name Products                         
Commercial Products--Marketing

Alternative Terms for Product Design:

Industrial Design
New Products
New Products--Case Study
Customization

 

 

 

 

Library Databases

 

Academic Search Premier

A multi-disciplinary database that provides citations and full-text for articles published in nearly 4,500 journals, including more than 3,700 peer-reviewed titles.

 

 Art Index (for Product Design)

Indexes articles published in more than 400 sources covering art history, crafts, computer graphics, folk art graphic arts, sculpture, painting, photography and textiles. 

 

Business Source Premier 

Indexes and provides full-text of selected articles published in scholarly journals, trade publications, and popular business magazines. Topics include: accounting, finance, international business, management, marketing, trade and technology.

1965 to present.

 

Wall Street Journal

Indexes and provides full-text access to articles appearing in the eastern edition of the Wall Street Journal newspaper. Offers in-depth coverage of national and international business and financial news as well as coverage of general news.

eBrary

eBrary Academic Complete contains more than 37,700 ebooks in 16 key subject areas, including: Business & Economics. If you download the ebrary reader (free to you and it only take a few minutes), you can cut and paste from the books or print off 25 pages at a time. Brief Demo Video on E-Brary (beta)

 

Online Business Magazines

The following are online business magazines. Each site has a search box where you can look for articles related to your branding topic. You can also search by the term branding.

Business Week

Harvard Business Review

Forbes

Fortune

Inc.


 

 

Business Websites

The following are websites dedicated to the topic of business. Use the search boxes to look for branding or terms related to your branding topic.

Yahoo Finance

MSN Money

The Motely Fool

Business.com

Entrepreneur.com   

 

Your Librarian

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Robert Monge
Contact Info
(503) 838-8887

E-mail: monger@wou.edu

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