zBA 635 Professional Project - Industry Analysis (2012): Books & Videos

An Interview with Michael Porter. Produced by Harvard Business School.

Discusses how to analyze an industry and create an effective strategy for competing in that industry.

This program analyzes the Guinness strategy for survival in today’s market.

This CNBC program guides viewers through the corporate dimensions of the world’s largest passenger jet fleet. Witness high-level management maneuvers undertaken behind the closed doors of executive suites. Several rarely discussed aspects of the airline industry are addressed—including how a labor-management conflict is sorted out and how the truce resulting from it holds bankruptcy at bay. The science of ticket pricing is also discussed.

This program produced by the BBC examines Warren Buffett's deceptively simple business strategies as it spotlights the high points and low points of his career.

Describes Porter's Five Forces framework for industry analysis. For a brief description, check out ProvenModels

Describes the Value Net framework that complements Porter's Five Forces. Also see the companion website.