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Hamersly Library

BA 412 New Product Development: Articles & Databases

Recommended library and Web resources for this course

Featured Journals


These databases provide in-depth coverage of sources that specialize in business and related subjects.

  • Find articles published in scholarly journals and other media sources including newspapers, magazines, and radio programs.
  • Find company and industry reports and SWOT analyses.
  • Find statistics published by government and other sources

Subject Guide

Stewart Baker's picture
Stewart Baker
Hamersly Library 208A