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Hamersly Library

Communicating Health--Creating Educational, Marketing, and Promotional Products: Entertainment-Education

Entertainment Education

DEFINITION 

"Entertainment-Education is the process of purposely designing and implementing a media message to both entertain and educate. This is done to increase audience members’ knowledge about an educational issue, create favorable attitudes and influence behavior and cultural norms". -- PCI Media Impact 

EXAMPLES 

Videos: Scripted - Music - Stage Play - Animation 

EXAMPLES

Comic Book 

 

Interactive Video Game 

Interactive Video Game 

Card Game