Articles and Databases - BA 410 Marketing Research - Elton - LibGuides at Western Oregon University

Websites

Company Insight Center - Bloomberg Businessweek
Search over 42,000 public and 322,000 private companies worldwide. Find stock quotes and charts, news and press releases, financials and key competitors. Research compensation figures, biographies, and board relationships of key company executives. Read up-to-the-minute global sector and industry news.
Glassdoor
A free online job and career community that offers the world an inside look at jobs and companies. Includes data contributed anonymously by employees and job seekers, including reviews of management, salary information, etc. A useful tool for obtaining information about organizational culture.
How to Do Research on a Private Company
A short article that profiles successful strategies and useful free online resources.

Business Insights: Global This link opens in a new window
Investigate investment opportunities, research companies and find parent-subsidiary relationships, explore market and industry information, SWOT reports, investment reports and business associations, analyze and compare data with interactive charting tools, study product and brand information and compare companies within an industry. Find articles published in reputable business journals, trade publications, magazines and newspapers.

These databases provide in-depth information on companies.

Find company and industry profiles.
Find articles published in scholarly journals and other sources including newspapers, magazines, and radio programs.

Business Source Premier This link opens in a new window
Includes industry and country profiles, as well as company SWOT reports produced by Datamonitor and other respected companies. Find articles published in business-oriented academic and trade journals, magazines and newspapers. Includes full-text for the Harvard Business Review and hundreds of other publications.

Company SWOT Analyses - Business Source Premier
A SWOT Analysis provides detailed information about a company’s strengths, weaknesses, opportunities, and threats. Business Source Premier includes full-text SWOT analysis reports compiled by Datamonitor. Access restricted to current WOU students, faculty and staff.
EDGAR - US Securities and Exchange Commission (SEC)
All companies, foreign and domestic, are required to file registration statements, periodic reports, and other forms electronically through EDGAR. Anyone can access and download this information for free using EDGAR.
Hoover's Company Reports
In-depth reports on over 40,000 public companies, 225,000 key business executives, as well as industry information.

Wall Street Journal - Full-text online (ProQuest) This link opens in a new window
Indexes and provides full-text access to articles published in the eastern edition of the Wall Street Journal newspaper since Jan. 2, 1984. Offers in-depth coverage of national and international business and financial news as well as coverage of general news.