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Alma (Library Staff)

BA 410 Marketing Research - Elton: Books & eBooks

Suggested Books - Observational Research

The Observational Research Handbook by Bill Abrams; American Marketing Association Staff
Call Number: HF5415.33.U6 A25 2000

ISBN: 9780658000737

Publication Date: 2000-05-01
Developments in Human Observation Methodologies. Qualitative Market Research, Volume 10, Issue 2 by Nick Lee (Editor); Amanda J. Broderick (Editor)
Call Number: E-book

ISBN: 1280847557

Publication Date: 2007-01-01
Qualitative Research in Action by T. May; Tim May (Editor)
Call Number: E-book

ISBN: 128036968X

Publication Date: 2002-01-01

Suggested Books - Perceptual Maps

Marketing and Management Models by Yvonne Helen Strong
Call Number: E-book

ISBN: 1606499629

Publication Date: 2014-08-15

Chapter 14 describes Conceptual Mapping

Suggested Books - Focus Groups and Surveys

Advertising Research by Joel J. Davis
Call Number: HF5814 .D38 2012

ISBN: 9780132128322

Publication Date: 2011-05-13
The Handbook of Mobile Market Research by Ray Poynter; Navin Williams; Sue York
Call Number: E-book

ISBN: 9781118935620

Publication Date: 2014-10-06
Modern Analysis of Customer Surveys by Silvia Salini; Ron S. Kenett
Call Number: E-book

ISBN: 9780470971284

Publication Date: 2012-01-30

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