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Ad Age is a leading global source of news, intelligence and conversation for marketing and media communities.
Marketing Weekly News
Reports on new and ongoing marketing and public relations campaigns, agency and client moves, successful and unsuccessful strategies, and more.
Western Edition - WOU also has access to Eastern, Southwest, New England, Midwest, and Southeast editions. Published locally, each issue contains national and local news, articles and other information on advertising, communication and marketing. Intended for advertising professionals in each region.
Weekly trade journal with news, analysis and industry data geared to corporate branding professionals.
Weekly trade journal for media personnel.
American Marketing Association - Resource Library
Provides resources, education, career and professional development opportunities for marketing professionals.
Association for Consumer Research
A non-profit professional organization that seeks to facilitate the growth and advancement of the field of consumer research. Hosts and supports a number of conferences as well as reviews and publishes scholarly research publications.
Product Development and Management Association (PDMA)
A professional organization that seeks to improve the effectiveness of individuals and organizations in product development and management. Provides resources for professional development, information, collaboration and promotion of new product development and management.
A global leader in measuring the digital world and the preferred source of digital marketing intelligence. Through a powerful combination of behavioral and survey insights, comScore enables clients to better understand, leverage and profit from the rapidly evolving worldwide web and mobile arena.
Business Source Premier
Includes industry and country profiles, as well as company SWOT reports produced by Datamonitor and other respected companies. Find articles published in business-oriented academic and trade journals, magazines and newspapers. Includes full-text for the Harvard Business Review and hundreds of other publications. Access restricted to current WOU students, faculty and staff.
Business Insights: Global
Investigate investment opportunities, research companies and find parent-subsidiary relationships, explore market and industry information, SWOT reports, investment reports and business associations, analyze and compare data with interactive charting tools, study product and brand information and compare companies within an industry. Find articles published in reputable business journals, trade publications, magazines and newspapers.
Statistical data - International
Principles of Marketing by
Call Number: E-Book (open access)
Publication Date: 2010
An introductory textbook that seeks to teach the principles while also revealing the actual experience and process of marketing.
Handbook of Marketing Scales by
Call Number: HF5415.3 .B323 2011 (Reference, 1st floor)
Publication Date: 2010
Presents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research.
Call Number: E-Book
Publication Date: 2010
An advanced textbook that covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimization, web development, online copy writing, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimization, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management.
Breakthrough Marketing Plans by
Call Number: HF5415.13 .C253 2008
Publication Date: 2008
This book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.
Essential Readings in Marketing by
Call Number: HF5415 .E874 2006
Publication Date: 2006
A guide to important research in marketing, with abstracts of over 200 papers and bibliographical references to more, organized by topic.
Encyclopedia of Major Marketing Campaigns by
Call Number: HF5837 .E53 2000 (Reference, 1st floor)
Publication Date: 2000
Examines what worked and what didn't in advertising campaigns recognized for their innovation, effectiveness in selling products or services, or the significance of their companies.